These include interactions with sales prospects, current customers and returning customers with service needs. These systems document conversations held by phone, in person, through live chat, email or other channels. This can play an important role in the determination and distribution of commissions. This aspect of the system helps dealerships manage their sales team's activities, and helps the team close more deals by keeping thorough, accurate records of their interactions with all customers and sales prospects. Most products provide a searchable database to store client information (e.g., contact information) and relevant documents (e.g., contracts and repair histories). The features list of most auto dealership CRM software products can be divided into two types-features that will be found in most general CRM products, and features that are specific to CRM products dedicated to auto dealerships.
We define “Auto Dealership CRM Software" as software that is primarily a CRM system-whether it's a generalized system or one specific to dealerships-but which may include some of these other features. It includes auto dealership CRM software, but also includes accounting software, inventory management software and other systems that are not part of generalized CRM software.
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It consists of both general CRM systems that can be used with full effectiveness by auto dealerships and more specialized CRM systems that are intentionally dealership-centric (see the two features tables in the following section for how the features offered by these two types of auto dealership CRM systems may vary).Īuto dealer software, on the other hand, refers to any type of software that is marketed to and used by auto dealerships. It allows managers to more efficiently monitor their sales team for performance review, tracking commissions, team building etc.Īutomotive CRM systems will often also contain features specific to the auto dealership industry, and so it is important to differentiate between this type of CRM software and more general auto dealer software.Īs explained above, auto dealership CRM software is a subset of the larger realm of CRM software. This integrates the contact database with tracking metrics related to the sales pipeline for the purchase of a car from the dealership. This means that if one salesperson interacts with a customer, then the CRM contains a record of it so that all salespeople at the company are aware of that interaction.įor auto dealerships, another crucial part of CRM is sales force automation. The most important aspect of any CRM system is its contact database, which contains centrally-accessible information on various customers, contacts and prospects. It helps dealerships speed up and streamline their sales processes, respond promptly to customers' needs and maintain a detailed central database of customers and prospects. Auto Dealership CRMĬommon Features of Auto Dealership CRM SoftwareĪuto dealership CRM software provides people in the auto dealer industry with a CRM platform specialized to their needs. We'll also examine specific features, of both general CRMs and dealer-specific CRMs, that you should take into consideration when you're looking for an automotive CRM system.Īuto Dealer Software vs. This buyer's guide will explain what auto dealership CRM software can do to increase sales at your auto dealership. If you're an auto dealership trying to get customers out of their dreams and into your cars, you'll probably find yourself in need of a customer relationship management (CRM) system that can help you put those buyers behind the wheel.ĬRM software provides a variety of tools that businesses of all stripes use to become more efficient in the ways that they monitor their sales, their calls and emails to clients and other important aspects of their interaction with past, present and potential future customers.Īuto dealership CRM software adapts all of those tools for use by auto dealerships, in addition to providing some extra functionality (such as inventory control and lease management) specific to auto dealerships.
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